Customer experience (CX) is grounded in orchestrating exceptionally good experiences for customers during every interaction they have with you. It’s often described as “customer journey optimization,” and it includes mapping, managing, evaluating and constantly improving the customer experience through behavioural analysis, predictive analytics, e-commerce and other capabilities.
As e-commerce evolves, opportunities are expanding to get to know and understand customers better than ever before. This understanding comes from the data customers leave about themselves, their preferences and what motivates them to buy—or not. Taking the massive amounts of data that flow through your organization and extracting actionable insights is the realm of data analytics—a foundation of mapping and optimizing the customer journey.
Another path to enriching customer experience is effective e-commerce and customer relationship management (CRM) systems. These tools provide an online experience that meets customer needs and deliver the tracking tools a business needs to better engage with their customers.
CX is a top-of-mind concern for business leaders who want to stay relevant with today’s mix of in-person and digital channels. It’s certainly top-of-mind with the seasoned pros in our CX teams within RSM. Let us bring the industry, technology and business experience of our team to your journey to optimize your customer experience.
