Human-centred design consulting services

What is human-centred design?

Human-centred design (HCD) is a strategic approach that prioritizes the needs, behaviours and experiences of users when developing products, processes and services. This approach leverages behavioural science, user research and analytics to create more intuitive and effective user experiences.

HCD aims to improve both the employee experience (EX) and customer experience (CX) by aligning business processes with how people actually work and interact. This can lead to increased productivity, efficiency, brand loyalty and profitability. By focusing on the real-world pain points and daily friction that users face, HCD helps businesses create solutions that are more satisfying and effective.

Why is human-centred design important?

Companies of all sizes—in multiple industries and with different business models—are reaping the benefits of HCD. Organizations that embrace HCD seek to understand people’s needs, motivations, concerns and behaviours. These companies leverage skilled resources to create tools, processes and experiences that exceed employee and customer expectations.

Turn user experience into a driver for change with human-centred design

Take an HCD approach that keeps people at the centre and delivers a return on investment (ROI) across your organization.

No process, solution or technology exists in a vacuum. Understanding how your customers, users and employees engage with every aspect of your business can help optimize your business and drive success.

RSM’s HCD advisors help middle market organizations navigate their most pressing challenges, including:

HCD is a rigorous, strategic framework for aligning your processes, products and services with actual human engagement. By leveraging a deep understanding of your users, prospects and employees, you can create a more intuitive, effective and profitable experience. 

Our approach draws upon behavioural science, user research and advanced analytics to uncover the unique demands and motivations of your specific audience. By distilling these findings into clear insights, we create a framework and validate user responses as your audience evolves.

Human-centred design methodologies with an iterative approach

Our tailored framework of research and co-creation allows us to design customized HCD strategies that focus on the human experience. Our unique approach to HCD applies behavioural science to get you closer to your audience’s true motivations.