Canada

3 buying preferences that are transforming B2B

It’s the consumer’s world and businesses just live in it

INSIGHT ARTICLE  | 

Business buyers have changed the manner of procuring products and services, just like consumers. For the middle market business-to-business (B2B) environment, these three emerging buying patterns require careful consideration in today’s market place:

  1. The research journey is long
  2. It takes a village to decision making
  3. Channel the customer
Read more

Subscribe to our newsletters

Subscribe


HOW CAN WE HELP YOU?

Contact us by phone +1.855.420.8473 or submit your questions, comments or proposal requests


Events

IN-PERSON EVENT

In-Person Events

We proudly sponsor and participate in events that provide innovative ideas and opportunities for you to improve and grow your business.

IN-PERSON EVENT

Certificate in Not-for-Profit and Charity Finance Leadership

RSM’s Stephen McCourt, national NPO leader, will be providing his insights on ASNPO on January 21, 2019 at CPA Ontario.

  • January 21, 2019

IN-PERSON EVENT

GTA Accountants Network

RSM’s Sunny Jaggi, senior manager, tax, will be speaking at the GTA Accountants Network about changes to income splitting rules.

  • January 22, 2019

IN-PERSON EVENT

OIAA Claims Conference 2019

RSM is proud to sponsor and speak at the Ontario Insurance Adjusters Association’s (OIAA) 2019 Claims Conference this year.

  • January 23, 2019

IN-PERSON EVENT

ACG and Stikeman Elliott Private Equity Mid-Market M&A

On January 31, ACG Toronto and Stikeman Elliott LLP will be hosting a breakfast seminar, RSM's Ben Gibbons will be a panelist.

  • January 31, 2019