Canada

3 buying preferences that are transforming B2B

It’s the consumer’s world and businesses just live in it

INSIGHT ARTICLE  | 

Business buyers have changed the manner of procuring products and services, just like consumers. For the middle market business-to-business (B2B) environment, these three emerging buying patterns require careful consideration in today’s market place:

  1. The research journey is long
  2. It takes a village to decision making
  3. Channel the customer
Read more

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