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Supply and demand shock related to COVID-19
Addressing Supply and Demand Shock resulting from COVID-19
The landscape has changed and there is increasing uncertainty and unknowns related to supply and demand. On the supply side, many businesses are struggling with understanding their supply chains including when and what goods will arrive. This, in turn can cause delays that can erode relationships and confidence in brands. On the demand side, both consumers and businesses have less cash in their bank accounts causing declines in sales of good and services.
Find additional middle market insights at RSM’s Coronavirus resource centre
As Canada only allows essential businesses to stay open, what can middle market apparel companies learn from Nike’s playbook in China?