NetSuite SuiteCommerce SEO and digital marketing

Utilize single-page application architecture

The NetSuite SCA web store operates as a single-page app. This architecture is at the cutting edge of web development and drives a more seamless user experience, especially for mobile device visitors.

Correctly implement the SEO engine configuration

NetSuite has incorporated many SEO best practices into NetSuite SCA. Many of these are instituted under an all-encompassing NetSuite SEO engine. 

Create and manage product listings—even custom feeds

Product listings—or feeds—are always changing, so we offer clients support for ongoing updates. Site configurations can maintain robust feeds while executing shopper tests to see which colors, photos or words draw responses.

Optimize product remarketing 

It’s not always easy to predict the exact item your customers are looking for when they search. We can help you set up remarketing pixels correctly, so visitors don’t have to leave empty-handed. 

Maintain continuous customer sessions

Many single-page apps have difficulty maintaining continuous customer sessions. That’s why NetSuite SCA includes several bundles, or sections, on the website.

Transition clients from SiteBuilder to SCA

Moving clients from SiteBuilder to SuiteCommerce Advanced can be complex, depending on the modules used, potential customizations and data migration requirements. Our experienced NetSuite consultants can help make the transition pain-free.

When downloading isn’t an option, get legacy 301s from older sites

In many cases, NetSuite allows for data uploads, but there are a few instances where the platform doesn’t have a download coded. We can show users how to scrape HTTP 301 redirects from behind the NetSuite portal.

Map complex items to clean NetSuite URLs

NetSuite SCA accounts for many different types of parent-child product (item) relationships. Users will need to consistently configure these listings and ensure that team members are familiar with how each item type is best used. 

Configure email marketing suites 

SCA has been developed to integrate with the Bronto email marketing suite; our knowledgeable NetSuite consultants can help you with implementation.

Implement social sharing

We can help ensure meta tag protocols like Open Graph, Twitter Cards, protocols used for Google Search and even custom modules are optimized.

Create highly optimized landing pages

A flexible category manager enables the creation of consistent, targeted landing pages. The category manager we offer uses many platform-specific attributes to populate pages according to your specific needs.

Adjust Google AdWords parameters to reduce 404 errors

Analytics and AdWords accounts are linked so Google can deliver deeper data on paid user behavior when using your webstore. RSM’s experience helps you implement impactful paid search campaigns instead of paying to deliver 404 error pages.