Joseph (Joe) Taiano is a principal and chief marketing officer for RSM US LLP. He leads the firm’s marketing and communications activities, overseeing brand management, growth marketing, sales enablement, and strategy development and implementation for the brand and marketing function.
Joe is an innovative marketing leader with more than 25 years of experience in the professional services industry. As RSM’s chief marketing officer, he is committed to advancing RSM’s brand and position in the modern middle market across its global platform.
With his extensive background in the industry, Joe believes that integrated, insight-driven marketing is essential for helping clients navigate change. He is passionate about using technology and data to inform agile marketing decisions, embracing a digital mindset in his approach. Joe’s leadership style is grounded in collaboration, creativity and impact. He is focused on helping RSM achieve measurable outcomes in innovative ways.
Joe is an active speaker, author and podcast guest, frequently sharing insights on marketing transformation, brand storytelling, AI-enabled marketing and client experience.
He is a strong advocate for the LGBTQ+ community and an active leader of RSM’s Pride employee network group. He supports several LGBTQ+-owned businesses and charities. In his spare time, you’ll find him at the gym or spending quality time with family and friends in New York City, where he was born and raised.
