Jennifer Reid has been practicing tax in Calgary for over 12 years, with a focus on private companies and their owners, as well as trusts and estates. Her previous experience in both Big 4 and boutique tax groups, as well as unique experience gained in leading a wealth planning group at a financial institution, allows Jennifer to take a holistic approach to tax planning for entrepreneurial and high net worth clients.

Jennifer has experience assisting clients in planning their estate, including considerations such as insurance, trust and probate planning, as well as in transitioning businesses to the next generation or new owners in a tax-efficient manner.

Jennifer takes an active role in mentoring the next generation of tax professionals across Canada, through her continued involvement in facilitating multiple parts of the CPA In-Depth Tax Program. Additionally, Jennifer was the 2018 level one recipient of the Jeff K. Jutzi Facilitator Award for outstanding contributions to the In-Depth Tax Program.