RSM Canada - New beginnings for the people-focused firm


This article was originally published in Business in Edmonton's September 2019 issue. 

RSM Canada is a professional services firm that provides audit, tax and consulting services to businesses in the middle-market. They focus on understanding what's important to their clients' business and share in their success. As a part of RSM International, a global network of independent professional service firms, RSM Canada is the most recent to join and has a local office located right here in Edmonton.

Douglas Kroetsch, Edmonton office managing partner, explains, "RSM launched in Toronto on December 1, 2017. After discussions with our partners in Toronto and the Alberta corridor, we (Edmonton) joined RSM on November 1, 2018."

The decision to become part of the RSM family was guided by a thoughtful and intentional process that had the team and its clients top of mind.

"We based our decision on two key factors," says Kroetsch. "Those factors were: what is the opportunity for our people, and how could we better service our clients? Any time we approach and evaluate a decision based on those two criteria, we are successful. The decision was also helped by the fact that RSM's values aligned perfectly with that of our predecessor firm."

"Very early on in our discussions, we realized we had a very similar vision that included unwavering commitment to the middle market," he says. "When we realized we had the same strategy, values and vision, and what competitive advantages we could achieve, we knew it was an ideal match. One major advantage is that we now have integrated operations in the United States that allows us to supply unmatched services to our clients cross border."

Kroetsch says emphatically, "The alignment of the shared vision was of vital importance. Vision is so much more than words on paper."

RSM's values are: respect - treat others how we would like to be treated; integrity - do the right thing; teamwork - work together effectively; excellence - be the best in everything we do; and stewardship - better our firm and develop our people.

"We were excited by RSM's overall vision because we are a people-focused firm. We are very intentional about developing our talent, and we focus on people over metrics. That is what sets us apart in the marketplace."

"Edmonton has an exciting business community," said Kroetsch, an Edmonton native. "We find the city to be entrepreneurial and collaborative in that many businesses are looking for ways to work together. We also find that Edmonton is a mid-market community, which fits with our vision and partners. Between the previous iteration of the firm, and now with RSM, we are pleased to be operating in Edmonton for over 50 years."

As a result of the company's commitment to stewardship, RSM is active in the communities in which it operates. In Edmonton, this includes supporting Youth Empowerment & Support Services  (YESS). Firm-wide RSM encourages its employees to get involved in local activities through Volunteer Day and the Birdies Fore Love program tied to the RSM Classic, RSM's PGA TOUR golf tournament held each year.

RSM's Calgary location was recently selected by Mediacorp Canada Inc. as one of Alberta's top employers. "As a people- focused organization, that is the best award we can get," says Kroetsch with pride.

From client-focused solutions to community support, RSM is intentional and purposeful in everything it does. The firm seeks to improve the lives of the people it serves, be they clients or team members, through an unwavering set of values that are never compromised.

"By joining RSM, we have exceeded our expectations," says Kroetsch. "The future plan is to continue to integrate and deliver on the RSM brand promise of being a professional service leader in the middle market. We are just getting started in Canada and have plans to expand our footprint across the country. We have had great success during our recruitment campaigns and know there are a lot of really exciting things to come. Everything we accomplish comes back to our team, clients, and the people we enjoy working with."

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