News release

RSM expands Birdies Fore Love for first eight 2018-19 PGA TOUR Season events

Program has helped raise more than US$9 million for charities through The RSM Classic

Oct 03, 2018
Oct 03, 2018
0 min. read

FleishmanHillard HighRoad for RSM Canada, fhr.rsm@FHhighroad.com, 416.508.8430
for media use only 

PONTE VEDRA BEACH, FLORIDA; SEA ISLAND, GEORGIA; CHICAGO – the nation’s leading provider of audit, tax and consulting services focused on the middle market – and the PGA TOUR recently announced an expansion of the RSM Birdies Fore Love charitable giving platform through an on-course competition over the first eight events of the 2018-19 PGA TOUR Season.

The top three players who accumulate the most birdies (or better), beginning with the Safeway Open in Napa, California and concluding with The RSM Classic in Sea Island, Georgia, will be awarded with US$300,000, US$150,000 and US$50,000, respectively, for charitable donations to children- and/or family-focused charitable organizations of choice.

Winning players will be encouraged to designate the funds to charity organizations dedicated to building tomorrow’s middle market leaders through programs that support education, as well as organizations committed to improving the lives of youth through a focus on hunger, housing and health.

“At RSM, we understand the importance of giving back to the communities where our people live and work,” said Joe Adams, managing partner and CEO with RSM US LLP. “Stewardship has been one of RSM’s core values since our firm was founded in 1926, and The RSM Classic has been such an amazing way to continue our tradition of giving. We are thrilled to amplify our support of the community through RSM Birdies Fore Love.”

“This is a significant increase in the Birdies Fore Love program, and the impact being made by RSM and The RSM Classic,” said The RSM Classic tournament host Davis Love III. “RSM continues to raise the bar in its support of the communities in which it does business, including the Golden Isles where we host The RSM Classic.”

“RSM has been an outstanding partner as the Title Sponsor of the RSM Classic since 2010,” said Brian Oliver, Executive Vice President Corporate Partnerships at the PGA TOUR. “Birdies Fore Love has been a hallmark of RSM’s tournament activation and relationship with the Davis Love Foundation over the years, engaging employees nationwide and generating needed charitable funds. We applaud RSM’s commitment to expand this initiative and know it will positively impact many lives.”

“Our people truly embrace Birdies Fore Love, and together with a match from our RSM US Foundation raised more than US$2 million last year alone,” said RSM Chief Marketing Officer Andy Bosman. “We’re looking forward to doing even more through the enhanced RSM Birdies Fore Love program in coordination with the PGA TOUR.”

In case of ties, the player with the most birdies or better in a single tournament will win.

Since the inception of the RSM Classic in 2010, RSM and the Davis Love Foundation have donated more than US$9 million to charities that support education and organizations that support children and families in the areas of hunger, housing and health. More than 200 organizations across the U.S. have benefited from these donations, including the Boys and Girls Clubs, Special Olympics, Blessings in a Backpack and Folds of Honor, just to name a few.

About PGA TOUR

By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.

The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 27 countries (88 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2017, tournaments across all Tours generated a record of more than US$180 million for local and national charitable organizations, bringing the all-time total to US$2.65 billion.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.

About Birdies Fore Love

Birdies Fore Love is RSM’s charitable giving platform for The RSM Classic, a PGA TOUR event, for which RSM is title sponsor. Through this program, RSM people, supported with a matching donation from the RSM US Foundation, raise funds for deserving charitable organizations focused on enhancing educational outcomes and the quality of life for children and families.

Each year, RSM offices commit to raising funds for local charitable organizations aligned with the missions of the RSM US Foundation and the Davis Love Foundation, the host organization of The RSM Classic. RSM Birdies Fore Love office champions coordinate fun activities that help their respective locations reach fundraising and participation goals.

Over the past eight years, The RSM Classic has donated nearly US$9 million to help charities that support children and their families, and in 2017 we donated nearly US$2 million to the 68 deserving charities selected by our local offices.


About RSM Canada

RSM is the leading provider of professional services to the middle market. The clients we serve are the engine of global commerce and economic growth, and we are focused on developing leading professionals and services to meet their evolving needs in today’s ever-changing business landscape. Our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential.

RSM Canada LLP provides public accounting services and is the Canadian member firm of RSM International, a global network of independent assurance, tax and consulting firms with 64,000 people in 120 countries. RSM Canada Consulting LP provides consulting services and is an affiliate of RSM US LLP, a member firm of RSM International. For more information visit rsmcanada.com, like us on Facebook, follow us on X and/or connect with us on LinkedIn.