A fast-growing retailer wanted to create an innovative experience for buying bicycles and needed technology to serve as a platform for growth.
With the help of RSM, Priority Bicycles created a connected physical and ecommerce store with AI-driven virtual assistance using customer insights and automated security measures like fraud detection.
Background
The goal was to make bicycling simpler. Bicycles are based on customer demand, which requires finding new methods to incorporate user feedback into all aspects of the business.
