Successful AI adoption requires an approach that balances adoption, governance and impact.
Successful AI adoption requires an approach that balances adoption, governance and impact.
Microsoft Copilot and agentic AI strategies can boost productivity, data privacy and compliance.
Developing an effective framework can achieve both immediate wins and long-term growth.
The middle market business landscape is undergoing significant transformation driven by artificial intelligence. However, AI initiatives succeed only when they deliver measurable business value and return on investment across individual, team and enterprise levels. In a crowded AI landscape, Microsoft 365 Copilot, Copilot Studio and Microsoft Foundry can provide practical, relevant use cases that drive growth and generate long-term value.
How quickly is AI adoption advancing in the middle market? The 2025 RSM Middle Market AI Survey: U.S. and Canada found that 91% of middle market executives are either formally or informally using AI in business practices, up from 78% in the 2024 survey. But 53% of respondents who have adopted and implemented generative AI feel their organizations were only somewhat prepared to do so, and 70% using generative AI report they need outside assistance to get the most out of that tool.
RSM US Principals Diego Rosenfeld and Luke Grindahl, Director Ben Vollmer and Supervisor Maddy Dahl recently provided insights into Microsoft Copilot solutions and the agentic AI landscape, including governance, security protocols and adoption strategies during RSM’s webinar Charting the new frontier: From copilots to AI agents.
Below, we explore key considerations for AI strategy, including productivity agents, emerging model capabilities and the transition from copilots to enterprise-grade AI agents, supported by use cases and practical applications.
Agentic AI refers to systems that move beyond generating insights to retrieving information, taking actions and triggering automations on behalf of users. Traditional AI provides recommendations while agentic AI takes action.
Generative AI solutions commonly produce outputs based on patterns learned during training and retrieve and synthesize information from trusted data sources, providing users with responses and reasoning to support decision making. However, agentic AI tools go beyond retrieval by executing tasks, automating workflows and handling repetitive processes to reduce manual workload. They operate independently to chain actions into workflows and execute tasks across systems with minimal human input.
Generative AI can draft an email, generate code and pull answers from a company database. However, agentic AI can create a customer service agent that not only drafts responses but decides on further actions based on company policy while creating invoices, retrieving purchase order data, updating enterprise resource planning systems and contacting suppliers without human interaction.
Organizations are now shifting from isolated AI experimentation to enterprise-scale impact. A successful path to enterprise AI depends on the seamless integration of operational execution and governance oversight, creating a cohesive strategy that enables innovation at scale while ensuring responsible and compliant deployment. AI value realization requires a holistic approach spanning strategy, implementation and ongoing management to drive sustained business outcomes.
Return on investment within the AI landscape revolves around individual productivity gains, team-level impact and enterprise-level outcomes. At the individual level, the strongest ROI is achieved by embedding AI directly into daily work rather than simply turning tools on and hoping for adoption, driving measurable time savings and reduced cognitive load. This value depends heavily on training, champion development and effective change management.
I think the biggest, fastest wins come from the guide-on-the-side inside Microsoft 365, like drafting, summarizing, preparing for meetings, comparing and contrasting any specific documents or spreadsheets. Once you embed these use cases into the daily work, they compound across the roles, across meetings to promote departmental and organizational time efficiencies.
From an enterprise Copilot perspective, organizations commonly report productivity gains from two to 10 hours per employee per week. AI augments performance, improving work quality and reducing cognitive load by removing repetitive, mundane tasks. In addition, employees now expect AI as part of their work experience rather than merely a productivity tool, with recent Harvard Business Review research showing motivation drops by 11% and boredom increases by 20% when AI tools are removed.
I talked to an investment firm recently that initially budgeted for a significant headcount increase for the fiscal year. They ended up implementing an AI biopharma solution called Maven Bio and were able to keep hiring flat, automating due diligence analysis. They're achieving their growth targets without adding headcount. So, I think cost avoidance and smart scaling is a big ROI success story.
At the enterprise level, growth is becoming increasingly nonlinear relative to headcount. ROI is strongest when AI adoption is tied to clear business outcomes and the company’s vision, and not just tool deployment. Organizations with high volumes of repeat tasks are looking for point-based AI solutions to assist with automations around that repetition to increase the overall quality of the work that augments staff and improves consistency across processes.
“For one of our clients, ROI unexpectedly came from invoice acceptance by their customers,” says Vollmer. “Therefore, it’s important to look beyond headcount and team member savings to measure AI’s value.”
Generating value starts with organizational self-awareness and maturity levels. Organizations should first assess their AI readiness across technology, data and people before determining where to focus at the individual, team or enterprise level.
You need to select an appropriately sized use case for where you currently stand in your own enterprise AI maturity model. If you're going to do AI transformation at an enterprise scale, you need to look for processes that are fairly mature with strong data quality, including data collection and data state.
Identifying these use cases can be accelerated by using AI itself. For example, RSM utilizes a Microsoft Copilot AI tech stack agent with human-in-the-loop validation throughout the entire process. This agent helps identify quick wins and high-impact use cases in hours rather than weeks. The tool ingests strategic plans, process flow diagrams, meeting transcripts detailing pain points and challenges, and a list of existing technology inventories. The deeper you get with inventorying your applications, the more robust and accurate use cases can be.
“If you use UKG for human capital management, we look closely at which modules you are using, such as learning, payroll, onboarding and offboarding, and performance management,” says Rosenfeld. “The first step is to get the data. Our agent will then put that information in a clear, easy-to-understand way by mapping systems, processes and tasks. From there, we analyze your existing technology to identify available AI features and match them to real work tasks, focusing on practical, real-world use cases.”
These data-driven insights significantly enhance outcomes by outlining quick wins, potential impact, gaps, risks and dependencies.
In addition, a manual approach still applies to organizations that lack such advanced tools. In these circumstances, companies must start by identifying personas and pain points, particularly repetitive or time-consuming tasks and then evaluate where investments will deliver the greatest return. Ultimately, successful prioritization depends on aligning use cases with organizational readiness. Without sufficient people, technology or change readiness, even promising AI initiatives are unlikely to deliver value.
Data leakage and data ownership remain top concerns as organizations adopt AI. Of particular concern is protecting proprietary information from leaving the enterprise for training external large language models (LLMs).
A key element of Microsoft Copilot is its respect for graph permission and not training on tenant content. It reflects an organization’s existing identity, permissions and data-sharing posture. As a result, securing AI starts with fixing oversharing through stronger governance, including reviewing SharePoint sharing and link settings. In addition, SharePoint Advanced Management, which becomes available with a Copilot license, provides reports on existing sharing links to identify where changes are needed to reduce risk.
In addition, if certain users or teams are frequently creating open sharing links, it’s important to understand why and address the behavior to mitigate risk. Microsoft provides robust security capabilities to support these efforts, including data security posture management (DSPM) for AI in the Purview suite. Copilot also mirrors and reflects zero-trust principles and honors existing sensitivity labels and data loss prevention policies, which continue to apply during user interactions.
An often-overlooked risk is poor, unstructured data quality, particularly redundant, obsolete and trivial content. AI tools, such as Copilot, will index these large volumes of unstructured data, especially at the enterprise level, resulting in noisy, outdated or inaccurate responses.
At the enterprise level, organizations are building Copilot agents with stronger guardrails around the content they ingest and how outputs are shared and exposed to users. AI does not introduce entirely new security challenges so much as it exposes existing gaps in data governance.
“The key is to treat Copilot agents as digital workers and tie their identities to the appropriate access control lists and set up a posture for monitoring where they are poking around,” says Grindahl. “It all breaks down to three principles: identity, access controls, and then logging or observability across the enterprise.”
Organizations must acknowledge that employees expect AI as part of their work. Rather than restricting its use, leaders should define what is permitted, designate trusted AI providers, review vendor data-handling practices and establish clear acceptable-use policies.
In addition, leaders should listen to employees in the field and understand the challenges they face. Combined with user education and enablement, these measures help protect sensitive data while supporting responsible and effective AI adoption. On the privacy front, organizations must also carefully review contracts with AI service providers to verify that the use of data aligns with the organization’s privacy standards.
The goal is to provide the right AI tools that are safe and secure. Some practical use cases include:
Some additional favorable, action-oriented Copilot agents include:
Multiple factors contribute to successful Microsoft AI adoption, including:
Success metrics vary by organization, but dashboards to track adoption and business impact are essential.
AI can significantly improve productivity, reduce cognitive load, automate repetitive tasks and provide insights that help in decision making.
Organizations should review their data sharing settings, implement data loss prevention policies and verify that AI tools respect existing identity and access management protocols.
Organizations can measure ROI by tracking productivity gains, cost savings and improvements in process efficiency. Tools like dashboards can help monitor AI-assisted activities and their impact.
Adopting AI successfully requires a structured approach that balances adoption, governance and measurable impact. By leveraging tools like Copilot and AI agents, business leaders can implement a comprehensive strategy that drives productivity while establishing data privacy and compliance.
An effective framework monitors AI adoption through effective change management, establishes governance checkpoints and enables users with the right training and incentives, enabling your organization to achieve both immediate wins and long-term growth. Ultimately, AI success depends on aligning people, process and technology, while scaling responsibly in a secure environment. Therefore, looking outside the organization and working with qualified and experienced advisors to fully capture AI’s capabilities is often critical to driving stronger ROI across the enterprise.
Ready to get started? RSM’s experienced AI advisory team understands the enterprise AI journey and the critical elements needed to drive long-term value while mitigating risk. Contact our team to learn more about how Copilot and agentic AI can transform your people, business and operations.