Scaling smart with outsourcing and collaboration: A biotech’s commercialization story

In the dynamic world of biotechs, agility and precision are everything, especially when transitioning from pre-commercial to commercial operations. That’s why Geron, a public company focused on developing treatments for blood cancers, turned to RSM for comprehensive support across their commercialization journey.

Geron was facing a range of challenges, from manual accounting tasks and system inefficiencies to gaps in revenue recognition and IT support. As a public company, timely and accurate financial reporting was non-negotiable, yet internal resources were stretched thin. RSM stepped in with a tailored solution that not only filled critical gaps but also allowed Geron to delay full-time hiring while still getting the work done.

Watch our case study video as it highlights how outsourcing multiple functions to RSM, such as finance support, IT governance, tax planning and integrated launch services, enabled Geron to consolidate vendors and reduce costs. With platforms like NetSuite, Coupa and Workday Adaptive seamlessly integrated, the company gained operational consistency and freed up internal teams to focus on higher-value work.

According to Geron, one of the most compelling aspects of the work was the collaborative nature of RSM’s approach. Teams across internal audit, revenue, IT and tax worked in sync, creating a unified support system that adapted to Geron’s evolving needs. RSM’s integrated model ensured that every stage of commercialization, from pre-launch planning to post-launch execution, was covered with precision and continuity. As Michelle Robertson, Geron’s executive vice president, chief financial officer and treasurer, noted, “They really have a top-down, full approach to managing the services that they provide to us.”

The video doesn’t just showcase a successful outsourcing strategy. It tells the story of a trusted relationship that’s helped Geron navigate complexity, scale smartly and stay focused on its mission: delivering life-changing therapies to patients with unmet medical needs.

Watch the full video to see how RSM’s deep bench of industry experience and holistic service model helped Geron achieve greater efficiency, cost savings and peace of mind.