Developers now can leverage AI to not only expedite the game and content development process, but also enhance creativity and content development while lowering costs.
An example is Roblox, the popular online game platform and game creation system. In February, just a few months after the release of tools such as ChatGPT, Roblox announced an AI-assisted content creation tool for game developers. More recently, John Riccitiello, CEO of Unity, a leading game creation platform where an estimated 70% of all mobile games are built, announced the upcoming integration of generative AI tools Muse and Sentis to assist game developers, slated for availability later this year. This will be another boost for the mobile gaming sector, which has enjoyed remarkable growth, accounting for almost $75 billion of U.S. gaming revenue in 2023, according to Statista.
Though generative AI hasn’t been used to produce full games on a mass scale yet, it is already supporting the development and enhancement of gameplay elements. For example, in No Man’s Sky, a space exploration game by Hello Games, generative AI is used to create unlimited unique environments and creatures.
Though AI will help with game development, the greatest opportunity lies not in the production of games, but rather in the transformation of the in-game experience itself. The integration of generative AI directly into games creates the potential for infinite creativity, boundless worlds and endless variations.
Generative AI offers wide-ranging benefits, allowing developers to do more with less. By leveraging this technology, they can enhance efficiency while creating more immersive experiences, which can increase customer engagement.
As the gaming industry continues to grow, middle market developers must embrace AI tools to stay competitive. By harnessing the power of AI, they can foster innovation and capture a broader audience, ensuring their continued success in the dynamic and expanding gaming landscape.
