Why proximity still matters—selectively
In professional services, culture and learning were traditionally reinforced through proximity. In-person environments played a meaningful role in accelerating learning for early-stage professionals as work depended on tacit knowledge and judgment.
Observing more experienced colleagues allowed newer professionals to ask questions in real time, receive rapid feedback, develop technical judgment, adopt professional norms and gain confidence.
Physical proximity increased feedback by roughly 18 per cent and improved work quality, with the strongest benefits accruing to less-tenured employees, according to an empirical study of software engineers by the National Bureau of Economic Research.
Related research from Nature Human Behaviour suggests firm-wide remote work can make collaboration networks more static and siloed while reducing the informal flow of information that supports apprenticeship-style development.
But the value of in-office presence is increasingly context-dependent rather than universal. Proximity still matters—but not continuously, and not for every task.
Employees are most motivated to be in the office for activities like coaching, collaboration, complex problem solving and relationship building—whereas focus and individual productivity are often better supported outside the office.
In recent years, newer cohorts in particular developed learning behaviours shaped by digital tools, asynchronous collaboration and self-directed problem solving. These formative traits emerged initially out of necessity due to pandemic-era restrictions but now are deeply ingrained in their approach to work.
These workers prefer hybrid arrangements that combine purposeful in-person time with flexibility—and these preferences have remained stable over multiple years.