As the leading provider of professional services to the middle market, our vision is to be known globally for delivering innovative solutions, lasting value and confidence. Our global purpose is to instill confidence in a world of change. We do this through our strategy and our culture, which is a powerful competitive advantage that differentiates RSM as the leading provider of assurance, tax and consulting services for middle market companies, the thought leader on the issues clients care about most, and a leader in inclusive and compelling talent experiences.
Vision 100 ... Powered by our culture, our strategy, reflects what we expect to achieve as we approach our 100th anniversary in 2026 and the unrivalled culture at RSM that will help us get there.
Our culture is a powerful competitive advantage that differentiates RSM as the leading provider of audit, tax and consulting services for middle market companies, the thought leader on the issues clients care about most, and a leader in inclusive and compelling talent experiences. Together, we've all worked hard to build this unique culture and must continue to evolve and sustain it for our future and yours.
Our purpose
Our purpose is to instill confidence in a world of change.
Our strategy
The four pillars of our strategy are:
- People: Drive an unrivalled, inclusive culture and talent experience
- Clients: Deliver rich, personalized experiences through market-leading insights
- Technology: Champion and embrace future-focused agile, digital and global delivery models
- Solutions: Win with industry and compelling global products and services
We will continue to lead the middle market by harnessing our global strength to maximize our relevance and empowering our brand to serve all stakeholders.
The power of being understood
The power of being understood is a promise we make to our clients, colleagues and communities. Through understanding and a personalized focus, we build rich, enduring relationships that instill confidence in a world of change.
5 C’s: First-choice advisor behaviours
We are caring, curious, collaborative, courageous, critical thinkers.
We believe the five key characteristics we call the 5 C's are core to our culture and essential to successfully deliver the power of being understood.
We build strong, long-term relationships by understanding others and their aspirations, and remaining empathetic to their unique challenges, needs and preferences.
We show that we care by:
- Being interested in and concerned about others
- Understanding their goals, challenges and aspirations
- Showing empathy
When we demonstrate how much we care, we build trust, deepen relationships and are given the opportunity to do more for others.
We ask probing questions and seek diverse perspectives to gain understanding, challenge thinking and generate new ideas.
We show our curiosity when we:
- Ask questions
- Seek different perspectives to inform our work
- Spend time reading and learning
- Share our new ideas and insights
When we approach our work and our relationships with a sense of curiosity rather than a view that we know it all, we strengthen relationships and demonstrate our commitment to understanding. It also affords us a stronger platform to ultimately display our knowledge and share our ideas and insights.
We believe that collaboration leads to better outcomes, and we seek and share perspectives to encourage innovative thinking to solve problems and enable others to seize opportunities.
We demonstrate collaboration when we:
- Ask for people’s opinions or perspectives
- Cultivate diversity and include others
- Reflect differing points of view in our questioning and recommendations
- Connect across all facets of the firm as we continue to grow in size and complexity
The challenges we tackle in our business and for our clients are tough, and no one person can have all the answers. By gathering diverse perspectives and collaborating, each of us will be stronger and better able to help others achieve their best.
We demonstrate strength and confidence in challenging traditional ways of thinking—and we have the courage to look forward and prepare for tomorrow.
We demonstrate courage when we:
- Voice an alternative point of view
- Share new ideas and insights
- Have courageous conversations about issues or opportunities
- Stay in the tension because we know it will lead to better results
The work we do is high-stakes and requires courage to confront issues, help others improve and spark the exploration of new opportunities. Our foundation of caring, curiosity and collaboration can help us be courageous without being confrontational.
We synthesize, apply and communicate complex information and concepts with clarity, objectivity and depth, and bring our best thinking and advice to help others make confident decisions.
We demonstrate critical thinking when we:
- Spend time learning new things
- Think deeply about issues and opportunities
- Bring together diverse inputs into a cohesive perspective
- Share ideas and insights with others
The world is evolving rapidly and each of us has to evolve with it. By committing to lifelong learning and applying that learning to our work and our relationships, we will think and communicate as true first-choice advisors.
Our values
Our five core values are the bedrock of our firm, and they have stood the test of time for nearly 100 years:
Respect and uncompromising integrity
Impactful innovation
Succeeding together
Excellence in all we do
Stewardship: Acting responsibly
Everyone at RSM is responsible for embodying these values and living them every day. The values are the essence of who we are as an organization—they live within the firm and they live within each of us.
Through thoughtful execution of our strategy, we will attain our vision and deliver our purpose in alignment with our values and the 5 C's.
Experience the power of being understood
We bring an unmatched personalized focus to every interaction, meeting people where they are to help them reach their goals.
We build rich, enduring relationships based on a profound understanding of our clients, colleagues and communities, as well as their goals and aspirations. And, we bring diverse ideas and insights to help them reach greater heights.
