Winner of the 2017 Marketing Achievement Award
NEWS RELEASE |
Toronto, ON – Our firm is honoured to be the winner of the 2017 Marketing Achievement Awards in the Integrated PR Campaign category. The awards, presented by the Association for Accounting Marketing, were in recognition of outstanding achievement in the area of accounting marketing and communications. The Integrated PR Campaign award recognizes the firm’s “Mission: Possible” internal campaign, targeted at uniting staff behind the firm’s goal of doubling revenues by 2020.
The campaign leveraged different channels with a common theme: enlisting staff members as secret agents to the firm’s mission, while fostering engagement, firm-wide collaboration, and driving greater performance.
“We like to think that we take a different approach to business, both externally and internally. As such, we are proud that these efforts are recognized by one of the premier marketing associations in our industry,” says Terri Ellis, partner.
“Our firm is committed to bringing an unparalleled service experience to our clients – and we recognize that the support of our staff is integral to achieve this goal. This award recognizes our firm’s investment and unique approach in cultivating and mentoring our staff to better equip them to the meet the needs of our clients,” says Harry Blum, managing partner.
* At the time of this news release, RSM Canada was a member of a predecessor firm.