Case Study

Greg Smith Equipment

SuiteCommerce Advanced

Business applications NetSuite Data & digital services Digital transformation Application development
Manufacturing Digital evolution Digital & data innovation SuiteCommerce

Greg Smith Equipment has been in the automotive business for more than 33 years with eight US locations.
Greg Smith Equipment Sales is the largest independent U.S. distributor of above ground car and truck lifts, selling to large and small automotive service centers, car dealerships and Mr. Homeowner, and are the exclusive US distributor of the world famous Atlas brand of automotive equipment.

The Solution

Greg Smith had been running their business on NetSuite since 2011, utilizing the SuiteCommerce Site Builder platform for online selling.

In an effort to provide a fully responsive design that would be supported on all devices and provide a top tier user experience, Greg Smith opted to upgrade to the SuiteCommerce Advanced platform, and partnered with Explore Consulting to execute.

In addition to the big wins with moving to SuiteCommerce Advanced (Responsive Web Design optimized for Mobile and tablet devices, Advanced Search, Facetted Navigation, Site Performance, etc.), Explore utilized several FastTrack for NetSuite SuiteCommerce Advanced modules, adding a lot of category management functions and optimizing search.

Their new website is heavily SEO optimized and post-launch of the site, Explore is continuing to do a deeper dive into SEO improvements to further lift the site in rankings, traffic and sales.

Greg Smith Equipment portfolio image
Greg Smith Equipment